A CampHacker's Vision of Important Camp Ideas for the Near Future
There can be no arguing that summer camp is on the edge of massive change (or, at least, that those who change their marketing massively have the greatest chance of survival).
The Midwest Association of Independent Camps asked me to speak at their luncheon at the Mid-States Conference in April 2014. I decided to think about what I consider to be 5 essential skills of a modern camp director.
I think you need to be considering:
- It's all about the VISUALS (any piece of communication that you begin to write... you should figure out who to say it visually).
- Get comfortable with TECHNOLOGY. Even if, like me, you believe that campers need a break from Technology, you still need to have a basic knowledge of and comfort level with technology in order to keep doing your job.
- Learn to RELAX. Take up meditation, go for walks, play games with the campers - anything you can do to relax during every day will be essential to manage the stresses of managing a camp business.
- Make your marketing ABOUT THEM. Stop talking about you on your camp marketing; start talking about them and what they get out of camp.
- Make BOLD STATEMENTS. Be prepared to clearly state the WHY of your camp... and to find more of the right families because of that!
My Bold Statement for 2014
I want to help the summer camp industry be so good that you feel like you fail as a parent if your kids don't go to camp.