You can get more summer camp campers in your bunks this summer at the cost of… an email and some time.

In Ontario the first week of the camp season has passed and I think there is a great opportunity for you to fill up some more beds this summer. Assuming that you have 1 week sessions (more likely most of you have 2 week sessions - send this email next week) I think you could tap into the excitement that the first session generated to get you more campers. What I propose is this…

Send all campers that have just returned home this email (using Mail Merge so it says “Hi Clarisse, ….” or whatever his/her name is):

Hey _____________
We hope you had a great week at camp last week (if not please email or call me [give # and email])
To say thank you for a great week we would like to offer you 15% off another week at camp this summer. If you have any friends who heard all of your great stories and now want to come to Camp _________ they can have the 15% off as well.
Your coupon code is 2010-asdfasfw. Make sure your friends that sign up use the same code.
We hope to see you back at camp this summer!
Love,
Zoic

What have you done at your camp to fill the extra spots left in the summer?