How Social Media Changed Small Business Marketing

... and how that will affect summer camps.

Last week I presented at the Ontario Camps Association conference and the Canadian Camp Directors Course.   It was great to get to spend so much time teaching (my favourite thing to do!) and talking with other summer camp pros.

I'm so excited that the industry is really coming around on using the internet for marketing purposes.  People were excited about all of the possibilities available to them.

I did hear, however, about a director who has told his staff that "Facebook just isn't that important."   Wow.

This video is an ad for a company who does social media marketing professionally but it is full of statistics that reinforce the importance of embracing social.

What do you think?  Is Facebook important?