People Are Talking About Your Summer Camp
The best time to start actively managing your summer camp's online reputation was about 5 years ago. If you haven't been consistent with that, or haven't even started. ... the best time is now.
At some point in your camp's existence you will get a bad online review. Even the best among us have had a small problem happen to a very loud person.
The only way to counteract that online criticism is to have an overwhelming amount of positive reviews.
(Did you know that one or two bad reviews actually gets you more sales? Without a negative review there is no "anchor" of trust. Psychologically, people will believe that you are too good to be true.)
I created this checklist to make it easy for camps to consistently manage their online reputation
10 Online Reputation Management Tasks CAMP PROS Must Add To Their Calendars NOW
Check these sites WEEKLY:
- Open open Yik Yak app and see what has been written close (physically) to your site
- Facebook reviews
- Google Reviews
Ask for Honest Reviews (one site per month) on:
- Google Plus
- Google Maps
- Your Facebook Page
- Yelp.com or Yelp.ca
- Trip Advisor (if there is a listing there for your camp)
- Angies List
Camp Specific Review Sites: