I interviewed Michael Staires, Director at Taconic Retreat & Conference Centre and reformed marketer ;-), after his presentation at the Tri-State Camp Conference. Michael's session was called Marketing to Moms.
Michael had some great ideas about how camp directors can focus their efforts on the women who make most of the purchasing decisions in a family. Thinking about communicating to mom's means focussing your website in such a way that they will know and trust your camp.
This video is a great how-to for planning this year's summer camp marketing.
[Apologies to Michael for taking so long to post this - it's been a long few months of technical difficulties in the CampHacker office. Also, we'll work on a better location for this year's conferences so that the sounds a lot better.]