Mr. Bogusky has created - with others, a new concept - a new brand - called Common. From the Common.is site:
COMMON is all about connecting people with good ideas to like-minded creative professionals who will help launch their socially beneficial businesses. Our community is dedicated to shifting from the tired old concept of competitive advantage to a more meaningful system of collaborative advantage. We believe that a single brand with shared values can spin off hundreds - if not thousands - of progressive businesses that spread love and prosperity to all stakeholders.
I have been searching for the "future of summer camp" not just for where I am at, but for all of summer camp - as an industry. This is another puzzle piece that fits into my head and into my weekly reading.
It is an unconventional tool - but one we should all have in our heads.
Dreaming of Camp,