If your first impression was your only impression, how would you fare?
For most of us, it's off-season proper. We're almost at the point where summer is no longer leaving, it's approaching.
Your autumn may have been full of Outdoor Education groups, clean-up from the summer (seriously, who left the tie dye out!?), or closing up a seasonal site. Now that registration is up, or will be shortly, and your marketing plan is starting to take shape, grab a coffee, a comfy chair, and get critical.
This is the time to start thinking broader about the polish that can be added to your initial customer experience.
How do your staff answer the phone? What story does the home-page of your website tell? Who meets families on opening day? How do you train your super-awesome, yet awkward teenagers to talk to parents? What is your camp's "wow factor" that people experience as they are driving down the camp road?
Take a second and answer those questions super honestly. How are you doing? If there are any aspects of your first impression that made you mentally (or physically) hang your head, no worries, the CampHackers are here to help.
Travis, Gab, Joe, Dan are joined by returning guest-host Jalisa Danhof from Camp Newaygo to absolutely blow your mind with their experience and ideas on how to make your camp's first impression memorable for all the right reasons. Again, have a pen and paper handy for this one.
What special touches do you put into starting off on the right foot with camper families? Let us know in the comments, we'd love to know!
Tool of the Week – Make Yourself a Better Camp Director
Dan: The Awakened Family: How to Raise Empowered, Resilient, and Conscious Children by Shefali Tsbary, Ph.d.
Gabz: LED Twinkle Lights
Joe: Mixed Media Book as an example - Canson Art Pad
Jalisa: The Beacon 8000
- Travis Allison, Summer Camp Consultant - CampHacker.TV, Founder at Go Camp Pro
Jalisa Danhof, Assistant Director at Camp Newaygo