Could this be the best summer camp video ever?

Making great camp marketing videos is so important!

Birch Trail Camp for Girls just released their new 2015 marketing video and it is AWESOME.

[We're totally biased, of course, because we were involved in the production of the video but even if we weren't we'd still LOVE it.]

BTC's director, Gabe Chernov, came to me this past winter and said that he'd like to be the one to create the video that I've been talking about in so many of my presentations. (such as 10 Things Every Camp Should Do On YouTube)

I've been so inspired by how photographer Sue Bryce's promo video so clearly talked to her ideal client.   It was focussed on the life of a woman who would love to have her portrait shot by Sue - it wasn't a video about Sue at all.  Because her client could see herself in the video she would be much more likely to purchase a session from Sue than another photographer who's video is all : ME, ME, ME, BUY FROM ME.

The elements that make this video a success:

  • It's narrative (it has a story) so people will watch longer that 60-90 seconds.  I don't know how to say this any plainer: your camp video is too damn long!
  • The music pulls you through the story with a great melody and a wonderful message.
  • It's high end.   Yes, you absolutely can create great camp marketing videos on an iPhone (so long as they are SHORT). This video, however, shows what you get when you're ready to invest in video as a marketing tool.
  • It's emotional.   Yet another camp video of sailboats, kids swimming and your oh-so-clever-grouping of multi-ethnic kids hugging... not emotional.  Boring.
  • It surprises you.  The camera work includes some great angles to really immerse us in the story (I loved being there to see the UAV camera work!).
  • It plainly shows the ways that Birch Trail Camp transforms the lives of the girls and young women that go there.

 Check it out:


What elements of this video do you like or dislike?  Leave us a comment below!

What Lady Gaga Can Teach You About Marketing Summer Camp

Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.

Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters).   Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.

What you will learn in this presentation
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"

This interactive presentation (strong visuals and videos) will show camps how to Lady Gaga has become an international sensation and how these lessons can work for camps.   
Your take home strategy: Focus on Your One Percenters, Lead with Values, Build Community, Make Them Feel Like Rock Stars and more.
We will break down each of these strategies and show how other camps are using them currently to fill their bunks.

Essential Tools: Canva.com for FAAAAST creation of posters, social media photos, etc.

Getting Things Done as a Camp Director is Easier with this Essential Tool

I haven't written about Canva.com on the blog yet.  I can't believe it!   I've shared this tip with tons of directors this summer.

Canva is a simple editing tool for creating great, beautiful posters, Facebook headers, Instagram pictures with text over them, Pinterest images.   Almost any thing you can think of! It's FAST.

Canva for Camp Pros

To start using Canva (once you've got your account set up) you pick the kind of design you need (see picture above). It will then show you a ton of designs that you can use as starting off points.   

Usually I pick the one that most suits what I'm looking for and then I put my own spin on it.  Those designs are really well done so you may choose one that will fit perfectly from the start. 

You can use the background image that has been provided or upload your own.  Some of those backgrounds are free but many are stock photos/designs that you can purchase when you finalize your poster. 

I usually upload my own images from the folder if great camp pictures that the CampHackers all share.  That means that the majority of my designs are free.

Check out some of the designs that we've made on Canva that have been featured on the CampHacker Instagram account.

What that parent is thinking could change your summer camp [HINT: finding out is easy]

5 Ways Mid-Week Survey's Can Help Your Day Camp

Marketing Camp Makes Veekay Happy

Do you look to your camp families for feedback through surveys? As consumers, we receive survey requests all the time - on our receipts, in email, on a postcard etc. As a day-camp, we've used customer feedback surveys in the past to insure that our camp families were completely satisfied with a their child's experience after a week at camp. Sending surveys at the end of the week offered us some very valuable feedback on staff, location, and other suggestions on how we could improve the program. This year at The Handwork Studio, we implemented a mid-week survey and we saw instantaneous, real-time feedback on our camp programs. Below I've listed 5 ways the mid-week parent feedback survey to parents can help improve your day camp program.

1. Create better experiences

While we work hard to make sure that every single child and their parents had the most amazing week at camp, sometimes this is isn't the case. Sending a survey late on Tuesday helped us identify areas where a camper might not have been having the best possible experience and we could come in and make their time with us better. Sometimes it could be as simple as identifying a certain skill that the child was excited about learning. Whatever the circumstance may be, sending the survey before the camper leaves camp for the week is a sure fire way to turn around a situation and create better experiences for your campers and their parents. Even in the event that the parent and camper are happy, by taking any input they have and letting them know they've been heard, we are creating a memorable customer service experience for the the parents.

2. Understand how your parents perceive your camp

With multiple locations, our Camp Director can't be everywhere at the same time. The surveys we sent out helped us gather important feedback on how our parents were interacting with the staff. We were able to identify what the parent's expectations of staff were, where we needed to make adjustment, and generally overall how well of a job our counselors were doing to deliver amazing experiences to our parents and campers. In addition to this, the surveys also helps us collect some amazing testimonials about our camp programs that we can use in for the next summer.

3. Develop deeper relationships with your camp families

As we get responses back from each of our surveys, we are reaching out to each family that submitted feedback to thank them for their input and acknowledge that we've heard them. With the responses where parents are not completely happy our team collaborates to resolve the issue at hand as quickly and effectively as possible. Surveys have helped us take a more personal approach with our families. We are reaching out to them more and developing long lasting relationships. Parents are grateful for the responses we give them and we've heard from them that they are more likely to recommend us to a colleague or friend based on our quick and timely responses. Camp is a very personal business, and mid-week surveys provide our team another touch point with parents. As we gather the responses and respond to the families we are also able to identify the sites that are doing amazing work and acknowledge those teams during the week. Our site directors and counselors love hearing the feedback as much as we do! Giving all types of feedback to counsellors  in real time can be invigorating after many weeks of camp and can give the Camp Director insight into problem counsellors.

4. Gather valuable suggestions on how to be better

At The Handwork Studio, we are always striving to be better, do better and create amazing experiences in camp. Our surveys have helped us better understand what is important to parents and their children. It also awards us the opportunity to respond to ideas that parents have suggested. Parents want to be heard. Their investment in our program is an investment in their child, and we want to provide them a place to share their thoughts. Our mid-week surveys are the most ideal avenue for this feedback. At the end of the camp season, we'll take all of the feedback and put it into one document to see where we can continue to improve our program.

5. Identify areas to adapt your staff training for the next year.

Staff training is at the core of how we launch our camp programs each year. While we might think we've covered everything, there might be a few areas where we can spend more time. The feedback from parents helps us better understand how we can tweak our staff training for next year or continue to supply training resources throughout the the summer. The surveys also give us real-life documented examples of parent feedback that we can incorporate into future camp training.

Sending customer feedback surveys early in the week has been a game-changer for our camp. We are much more connected to our parents and are able to resolve any issues in an effective and timely manner. We are collecting real-time feedback while simultaneously ensuring that both the camper and their parents are completely satisfied with their time at our camp!

Do you use summer camp surveys for your day camp? Share your experience with sending camp surveys in the comments below!

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[from Travis:   This article comes to us from Megan DiFeo, curriculum & marketing director at The Handwork Studio.  Thanks, Megan!

About The Handwork Studio

The Handwork Studio LLC is a kids' needle arts and fashion studio. Our purpose is to pass down the tradition of teaching practical arts such as knitting, crocheting, hand and machine sewing, embroidery, quilting, fashion and crafts in a fun and relaxed environment. Our staff is comprised of professional artists, instructors and skilled teachers, dedicated to making each student feel special. Headquartered just outside of Philadelphia in Narberth, PA, we operate summer camps in 30 locations in seven states, bringing our brand of needle arts fun to over 3,000 campers every year. Learn more at thehandworkstudio.com.]


Bringing Camp into the Kitchen: Making the Kitchen a Programming Area

Cooking at Summer Camp Can Be Fun!

Food brings people together - we celebrate birthdays with cake, we reconnect with old friends over coffee, we teach children precision and patience while baking cookies. None of this is new, we’ve been breaking bread together since, well, since before sliced bread!

I have always loved cooking and baking. I love making a perfect meal or treat, visually appealing, delicious and creative. But let’s face it - when you are making meals for a hundred or so folks in a sweltering, bustling kitchen, 3 times a day, every day, some of the joy ebbs. On some days, there is no joy at all. There are aprons that used to have clever puns on them before they became battered and buttered, there is a pressing sense of urgency, and sweat. Unimaginable, I-didn’t-know-I-could-sweat-that-much amounts of sweat. Hot yoga amounts of sweat.

I think it can be hard for non-kitchen staff to understand how separate the kitchen can sometimes feel from the rest of camp. We get all the exhaustion without the rewards of seeing campers grow and giggle. On those days, we have to remember that we are a part of camp - we are a part of life-changing and magic-making. One way to remind ourselves of this is to bring programming to the kitchen.

The camp kitchen presents an untapped oasis of all the good things camp stands for - connection, learning, whole-person nourishment, wonder, and joy. Not only do camp kitchens offer a programming area that already exists, but bringing camp into the kitchen has all kinds of benefits for kitchen staff, too.

Programming in the kitchen takes a little planning and maybe even menu-tweaking, but if done well, it can help camp staff connect with campers, and can even reduce the workload. Not only does kitchen programming benefit staff, but all of camp. Campers gain a sense of pride and responsibility as they help feed camp, get to interact with the mysterious kitchen staff, and foster life-skills that will benefit them into adulthood. Below is a guide to developing the kitchen as a programming area, adaptable to any kitchen.

Time, Space, and Staff
Before developing your program, you’ll have to seriously consider these three things: time, space, and staff involvement. How much time can you dedicate, what kind of space is there to accommodate campers, and who will be running the programming?

First, you’ll need to consider how much time you can dedicate to kitchen programming. Maybe you’ll decide to open up to programming as a rainy-day backup plan, or maybe you’ll strive to get campers in the kitchen every day! Be realistic with your time - ease into programming with a few trial runs to get a grasp of time commitment.

Next, you’ll need to think about space. Is there enough space in your kitchen to accommodate a group of campers? Is there space for campers to work without interrupting other meal preparation? If your kitchen is too small, is there a clean space close-by to work in, such as a dining hall? Mixing bowls and ingredients can always be portable, even if the oven isn’t.

Finally, think about staff involvement. You may want low-involvement programming, like providing a recipe and instructions to a counselor and making yourself available for questions. Or, you may want higher involvement, working side-by-side with campers and counsellors.

Considering these factors will help you get a firm idea of how much you are able and willing to dedicate to programming - your schedule may seem full, but with planning, programming is possible in most kitchens.

Coordination
Another factor to consider is coordinating with the rest of camp. How can the kitchen fit into the existing camp schedule? This is a great time to get creative, as camp doesn’t often run on the same schedule as the kitchen. Many camps have schedules that they strongly adhere to and have done so for ages. A new program area may challenge this schedule, but be sure to vocalize the benefits to campers and staff when pitching the idea.

Safety
The kitchen may be the only place at your camp that could truly pass as ‘clean’. Its important to plan to keep the kitchen clean for food safety, but there are other risks in the kitchen to consider, as well. Knives, meat slicers, and even an industrial mixer can be a real risk to camper safety.

Think about how you can protect campers from safety risks. Perhaps consider a staff-only zone where dangerous equipment is kept, and tailor your activities to the ages of campers. A teen camper can probably handle a knife with supervision, but a pre-schooler is probably better suited to a wooden spoon. Diligent supervision and encouraging risk awareness are two great ways to ensure kitchen safety.

Activities
The programming activities in the kitchen can encompass any part of your job you wish to share with campers. Keep in mind that what may seem mundane to you can be exciting for campers - even an industrial dishwasher can be fun with a great playlist and timed challenges. How many plates can you effectively fit on a rack? How fast can you conquer this dish mountain?

Below are a few ways you can involve campers in the kitchen - but don’t let it limit you. Get creative!

  • Setting Tables
  • Preparing/Cooking a Meal- instructions, recipes, and guidance provided
  • Baking/Preparing a part of a meal - i.e. baking cornbread to go with chili
  • Baking/Preparing Snack for all of camp
  • Baking/Preparing Dessert for all of camp
  • Baking/Preparing a treat for their own cabin - think cookies and story-time
  • Birthday Baking - preparing a treat for someone with a birthday
  • Surprise baked goods for other cabins - have campers prepare a batch of cookies for another cabin and make a secret mission out of anonymously delivering them
  • Preparing the Salad Bar
  • Costumed Menu Announcements - picture campers dressed as chickens and corn on the cob
  • Illustrated Menus (Reusable Whiteboard)
  • Dish Duties
  • Garbage and Recycling Duties
  • Serving - either delivering food to tables or dishing out refills if appropriate
  • Meal cleanup

Feedback
Like any new program area, its important to set up avenues for feedback and be prepared to use it. Find ways of communicating with campers and staff about their kitchen experiences or open yourself to suggestions for new activities.

[Note from Travis: If you like Meghan's summer camp recipes you'll LOVE her 3 Week Summer Camp Menu! Purchase it right now]