Make Video An Important Part of Your Camp Online Marketing Strategy

Summer Camps That Market on YouTube Will Be Seen By More Parents

you-tube-256-x-256.png

I was reading a blog post yesterday about the effectiveness of online video for advertising and marketing (a huge piece of advice that we give in our camp consulting business).

It is becoming more and more clear to me that, if you don't make use of video and YouTube, you are going to be left behind.

Check out these astounding stats on video viewership

  • 90% of Canadian internet viewers watch video online monthly
  • the average number of videos watched per month?  297. That's right... TWO HUNDRED AND NINETY SEVEN

(stats source)

Looking for some more hints to develop your YouTube Strategy?

There are a ton of resources available to you.    Here are just a couple:

  1. Check out our 10 Things Every Camp Should Do on YouTube
  2. Jim Louderback runs Revision3. the 6th largest network on YouTube.  He has a great article this week for the celebrities who have just been invited to create channels on the site.  You'll find a lot of great advice in there.  Hello, YouTube 'Channel' Partners. Here's Some Friendly Advice

Back in My Day...

Getting to know your 2012 camp staff

06-07-11_Kintail-20113-86-200x300.jpeg

If you ever wanted a window in to the life of your summer camp staff... I found it.   It's not perfect.  A little more leaded-glass than 3 pane, argon-filled vinyl casement window, but still a good window.

I will admit that even though I am an internet obsessed, social media consultant I still don't know enough about the people who are working at camp this summer.  Now that our kids are grown men with jobs, I bet even they would find some of the things on this surprising.

The Beloit College Mindset List

Every August since 1998 Beloit College has released their Mindset List to help their staff and educators get to know the young people who will be attending the college.  Lucky for us.  Those same young people work at our camps.

Highlights for the class of 2011

  • What Berlin wall?
  • Humvees, minus the artillery, have always been available to the public.
  • They never “rolled down” a car window.
  • They have grown up with bottled water.
  • General Motors has always been working on an electric car.
  • Nelson Mandela has always been free and a force in South Africa.
  • Pete Rose has never played baseball.
  • Rap music has always been mainstream.
  • “Off the hook” has never had anything to do with a telephone.
  • Women have always been police chiefs in major cities.
  • They were born the year Harvard Law Review Editor Barack Obama announced he might run for office some day.
  • Half of them may have been members of the Baby-sitters Club.
  • No one has ever been able to sit down comfortably to a meal of “liver with some fava beans and a nice Chianti.”
  • Wal-Mart has always been a larger retailer than Sears and has always employed more workers than GM.
  • They were too young to understand Judas Priest’s subliminal messages.
  • Multigrain chips have always provided healthful junk food.
  • They grew up in Wayne’s World.
  • U2 has always been more than a spy plane.

Check out the list for the class of 2015.

(hat tip to Guy Kawasaki for mentioning this on Facebook)

All my life's a circle... when I'm on camp staff

The Power of Circles at Summer Camp

Summer-Camp-Counsellor-Guitar-Player_250.jpeg

It will be important in the first few hours and days of camp to spend time getting to know one another better.  We have always found playing games, running 'talking & listening' sessions, and having staff meetings in a circle to be a very powerful experience. Rather than having someone at the front speaking or people spread out across the space of your meeting area, placing people in a circle makes everyone feel part of the group.  Sitting or standing in a circle also provides an intimate setting which makes people feel safe and allows them to focus solely on the task at hand.  So go ahead...give it a try!  (If you are thinking, "I have so many staff members the circle would be huge!!", then simply put smaller circles inside one another so that you are all still together).

Here are a few activities to try:

Concentric Circles

This is one of the best ways to get people talking.  Have them sit in 2 circles, one inside the other.  The inside circle faces out and the outside circle faces in.  Everyone should have a partner.  If you have an odd numbered group, simply make one grouping a group of three.

Now explain you will ask them a series of questions.  After the first question has been answered by both partners, ask the outside circle to rotate 2 spaces to the right.  After the second question has been asked and answered, ask the inside circle to move 2 spaces to the right.  Make sure to have the appropriate people rotate spaces after each question so they always have a new partner.  If your group is small, it is okay if they wind up paired with the same partner several times throughout the exercise.

The 'just getting to know you' version:

1)  what is one of your first memories?

2)  what do you remember about your first home?

3)  share something that happened to you in grade 4? 

4)  who was your hero in elementary school?

5)  share your funniest memory from grade 6

6)  feel free to add any questions of your own 

Concentric Circles - The 'we feel comfortable with one another and are now moving to the next step' version:

1.  To make life better, I would like to invent……….

2.  What I liked best about today is…………….

3.  A time when I was very happy was………

4.  I feel frustrated when…………

5.  When I think about the future I see myself……….

6.  One thing that I treasure most in life is…………..

7.  Something I always have wondered about is………….

8.  To me, God is like…………..

9.  I feel rebellious when………….

10.  I feel lonely when……….

11.  One thing that I enjoy about life is………

12.  One thing that depresses me about the world is…………

13.  If I could change one thing about myself I would………

14.  Something I like about myself is……….

15.  Two things for which I am thankful are…………

What’s the Answer?

This is a great activity for the first time your group is together.  It's best if you have staff/campers beside people they do not know very well. Ask your group to ‘circle up’.  It does not matter whether they are standing or sitting. Explain that you will be asking them a question about the person to their left.  Have a list of questions prepared ahead of time to ask (what is this person’s favourite sport, what does he like to wear to ‘lounge’ in, who was her favourite teacher, etc.).  The person must answer the question as he or she thinks his or her neighbour would answer it.  Obviously, the guesser may not know the correct answer -- this is half the fun.  Once the guesser has responded, allow the neighbour to share the correct answer.

So go ahead...give it a try!  (If you are thinking, "I have so many staff members the circle would be huge!!", then simply put smaller circles inside one another so that you are all still together).

Joanna Warren Smith - CampHacker interview

Simple ways to increase camper retention

Joanna-Warren-Smith_240.jpeg

I was so excited to have a chance to interview camp consultant, Joanna Warren Smith, for this special edition of the CampHacker podcast. Joanna's work with camps focuses on building a well-thought out summer camp program so that campers will want to return year-after-year and will be great ambassadors for your business. Listen here: 

3 Tips for Summer Camps

Joanna was kind enough to offer us 3 quick tips for marketing your camp.

  1. Remember - You can make a difference in the retention rate for your camp.
  2. Be able to answer this question from a parent:  Why should I choose your camp over this other camp? (make sure that EVERY staff member can answer this question.)
  3. Make all of your communications as exciting and meaningful as possible.

Bonus Tip

  • Have a Quality Control position: hire a summer staff member who's only responsibility is to be in the field mentoring and encouraging staff to be at peak performance .

About Joanna:

Joanna has visited hundreds of private and not-for-profit camps in the United States and internationally.  She has acquired a unique industry perspective of best business practices and is passionate about the positive impact that a quality camp experience can have on a child.

Ongoing focus groups with children, teens and parents have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase and return.  Through individualized strategies, Joanna has enabled new programs to develop, assisted troubled businesses in their efforts to survive and has been instrumental in the continuing success of established camp and year-round operations.

To hire a camp consultant get in touch with Joanna.