Effective Summer Camp Marketing on Facebook

Effective Camp Marketing on Facebook

Like CampHacker on Facebook (click the picture!) 

Like CampHacker on Facebook (click the picture!) 

Do you think of your Facebook Page as a Marketing tool?   Most camps would say that they think of it as a strong marketing tool but when we look at the page it's actually used for community building with their current families. This is, of course, VERY important. 

If a true marketing strategy is what you are looking for I suggest you check out this podcast with FB expert Amy Porterfield.  

Listen and Grow your Camp's audience

If you are strategic about your Facebook posts it can be very effective at both. Get some great ideas from this podcast from Social Media Examiner  and Amy Porterfield.

A "HINT" To Avoid: "BUT, IT'S THE WAY WE'VE ALWAYS DONE IT!"

Effective Summer Camp Marketing from Joanna Warren Smith

I hear this too often from day, resident, travel, private and not-for-profit camps ... especially regarding marketing and promotion.  Even if efforts have not proven productive, Directors repeat the same routines expecting different results in spite of Einstein's definition of insanity.

TAKE ACTION NOW!

  • MAP OUT YOUR YEAR-ROUND MARKETING PLAN.  Yes, put it all on paper and be deliberate to maximize efforts during promotional seasons.  Right after camp is the optimal time to communicate with parents and campers about reasons to return while May is the perfect time to invite not-enrolled inquiries to tour during the summer to see camp in action.  Complement efforts with Social Networking, but realize that those platforms do not provide total saturation.
  • FOCUS ON MONTH-BY-MONTH EFFORTS.  Targeted, personal outreaches are essential to 4 different networks ... 2013 Parents, 2013 Campers, New Acquisitions and 2014 Families.  Many camps have actually separated the 2014 group into Parents and Campers with measurable results in the subsequent year's retention rate.
  • CREATE A VISUAL CHRONOLOGY.  Utilize a binder to maintain all communications in a chronological order.  This is very different than storing items in folders on your computer.  The visual presents a powerful picture of what you are doing, what is missing and how you can refine efforts to increase enrollments.
  • TRACK RESULTS.  Compare marketing efforts to enrollment patterns to secure indicators of positive and negative responses.

It is still early enough in the recruitment year to capture all of your efforts since camp ended.  Take the time now to organize your marketing plan to increase 2014 enrollments and set the stage for a more strategic, cohesive promotional effort in the future.

Joanna

Need an objective perspective on any aspect of camp?  Give me a call at 310-451-1876 or email campconsulting@verizon.net

(Note from Travis:   We are so thrilled to be posting the always brilliant HINTS from camp consultant Joanna Warren Smith!  If you don't already you should sign up to receive theses HINTS in your email - in the right-hand column of Joanna's website: http://camp-consulting.com/)

 

How to Begin and Run a Mastermind Group for Summer Camp Leaders

Building a Team to Support Your Own Leadership

A Mastermind Group is: 

Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.

(from Napoleon Hill's book: Think and Grow Rich - [affiliate link]) 

We've been talking on both the Camp Professionals Group and our CampHacker Patreon page about the idea of Mastermind Groups for camp leaders.    I believe that a Mastermind Group could be a huge success factor for busy directors. I, personally, have a Moving Mastermind group that I loved. It met every Monday at 06:45a.m.

  I'm going to use this space to lay out how a group will work.

Definition of Mastermind Group

A small group that you meet with for the purpose of reinforcing growth and success while offering support to one another; a group that has been identified and set aside to concentrate specifically on growth and manifesting success in the following areas; finances, spirituality, relationships, and or health.  Mastermind groups achieve success by visualizing goals, creating intentions, setting achievable goals, and sharing resources.

 

From http://growandimprove.com/glossary/

The Ideal Group  (4-6 members)

  • can be a non-compete group
  • can have a non disclosure contract

What Will I Get From a MasterMind Group?

  • people who share your passion for business growth and want to help you
  • a team of people who will work together with you to solve tough problems in your business
  • a regular companions who are going through the same things you are at the tough times of the year
  • friends who will hold you accountable for the plans you make

What will meetings be like?

  • if you live close to your group you can arrange to meet on a regular basis
  • you should plan to meet for one hour at least twice per month.  Many effective masterminds meet once a week
  • it is still possible to meet regularly with your group if you choose to use free, online meeting tools (Google Hangouts, Zoom.us)
  • In a meeting people will take turns being in the "hot seat" - this will be their week to ask questions or getting the group to brainstorm solutions to a particular problem
  • At the end of the call each Mastermind member shares one resource (book, website, application, consultant recommendation, etc.)

I share this outline in hopes that camp leaders will be able to set up their own Mastermind groups. There is a lot of sharing and Mastermind organizing going on right now on the Summer Camp Professionals group on Facebook

CampHacker Insider Mastermind members will get an additional 30 minutes of 1 on 1 consulting time with me.

S.T.A.N.D. Leadership - Take Responsibility for Your Own Actions

Learning How to Apologize and other Responsibilities

CAIRN's Teen Week S.T.A.N.D. Leadership campers

CAIRN's Teen Week S.T.A.N.D. Leadership campers

The morning of “T” began with a few special touches that I’ll get into at a later date.  There were so many throughout the week, I thought I would give them their own article at the end of this series.  It was important to start the day’s session giving them yet another opportunity to use their social graces.  I divided them again into pairs of cabin groups - different ones so that they were continuing to meet new people every day.  The counsellors then facilitated putting them into partners, one person from each cabin per pair.  Before the game began, they introduced themselves to their new teammate and shook hands.  They looked a lot less awkward than yesterday and the teens didn’t even shoot me those strange looks I got the day before when I asked them to do the same!

The simple activity that we used was to give them 3 minutes to find as many things as possible that they had in common with their partner.  They were not allowed to use the obvious - ‘we both have a nose, eyes, etc.’  After 3 minutes, we had a contest to see who found the most things in common and who found the most unique thing in common.  The answers were quite remarkable and the campers surprisingly invested in the process.  It was important for them to understand that we, as people, have so much more in common than we think and that one of the ways we change community is to get to know people.  

A few skits followed, thanks once again to the wonderful resource staff of the camp who were willing to allow themselves to look a bit silly and, specifically today, a bit irresponsible.  Of course, at the end, it was important to tell the campers that our skits were just that and that the staff members who helped me were actually very responsible and, that if they had not been, I would never have shared my disappointment with a room full of people.  

Through both skits, which I had thought were relatively clever and funny, I got very little reaction from the teens.  They were attentive and polite but did not show any emotion while they watched. The staff members in the ‘audience’, however, reacted as I had hoped. This was a fascinating eye-opener for me.  The information presented in the skits was geared to the campers’ age group but they did not seem as invested as I had anticipated.  As the week continued, I think I began to understand why and know what I need to change in the future but more about that on “A” day.  

Both sketches lead us into group discussions on responsibility and my fears of how the morning was going dissolved a bit as the teens became more involved. First we agreed on a definition.  We decided that “responsibility = own your ______”.  We made a long list to fill in the blank and had small cabin group discussions about how it feels when people are responsible.   We came together to report on our conversations and, in our “World Vision” portion of the morning, chatted about what the world looks like when people do not “own their _______” and how that affects us all.  We ended off this section by having volunteers record the campers answers to “what are ways we can practice and show responsibility here at camp?”.  These answers took a bit to pull out of them but we got there.

The mood changed considerably in the second half of “T”’s session.  

World Vision exercise at S.T.A.N.D.

World Vision exercise at S.T.A.N.D.

We talked about what to do when we screw up.  We discussed that sometimes we drop the ball, we make mistakes, we forget things, we hurt our friends’ feelings and we let people down.  With a fun activity I learned years ago from Michael Brandwein, I had them change partners within their cabin groupings (of course, they introduced themselves and shook hands first).  Each pairing was given a tennis ball and, over the course of 5 minutes, threw it back and forth to one another while, with signals from me, they moved further and further apart.  Now picture over 100 people doing this in the lodge.  Of course, many people dropped the ball but, every so often with my interruptions to move further apart, I instructed them what to say if a ball was dropped.  I changed the responses several times throughout the activity.  Of course, there was much laughter.  At first, it was the embarrassed kind and, as the activity continued, it was just the “this is okay and I’m having fun” kind.  

We debriefed the exercise and talked about how much easier it was to own up to a slip-up when their partner said things like, “It’s okay, everyone makes mistakes.  Just try again.”  Of course, we also examined the fact that botching our responsibilities and making mistakes is not always this fun.  Sometimes it’s really hard to admit you goofed.  Sometimes it can be really painful to take responsibility for your own actions.  I had frontloaded with a number of staff members that I would be asking how they deal with these kinds of situations.  They had had a day or so to think about it and gave really thoughtful answers.  I think hearing from the counsellors and senior staff that the teens really looked up to was a moving experience for them.

Nearing the end of our session, we talked about apologies.  This is when the campers really came to life.  They had a LOT to say on this issue;  they were eager to share their examples of a really bad apology and how it made them feel.  We reviewed the 3 steps of apologizing and went over the one step that makes us truly responsible human beings.

We wrapped up talking about owning our mistakes and learning from them so that they can empower us to be better people.  We ended our morning by making a physical representation of our commitment to show what can be built if we are all responsible for our own actions.  Ahead of time, a lovely volunteer made us a bridge using poster paper.  It was 2 dimensional and pretty big because it needed to hold a lot of hand prints.  The campers and staff each took turns putting their hands in washable tempera paint and placing a handprint somewhere on the bridge.  It was a lasting and colourful work of art symbolizing their pledge to change the world for the better by owning their own actions.

From a morning that began like me pulling teeth to get responses from the teens, it ended in really great place.  I look forward to sharing all about “Asking Intelligent Questions” in my next instalment.  It was one difference-making session!

Click for more S.T.A.N.D. Leadership Training articles.

S.T.A.N.D. Leadership - Social Graces

Social Graces, if you please…

 

Social Graces STAND at Cairn

One of my favourite days of the S.T.A.N.D. project was definitely day 1.  In it, we saw the biggest shifts from awkward, stand-offish teens to cordial, welcoming young adults.  And many of these changes occurred after just one hour of open, honest discussion.  The day before, during the Opening Staff Meeting, I had frontloaded with the counseling staff the importance of a good introduction and explained in detail how I wanted them to introduce their campers the following morning.  The camp at which I ran the pilot program, Glen Mhor in Baysville, Ontario, was already extremely good at welcoming campers and parents on Opening Days but this was taking it all a bit further.  With the understanding of a good introduction, we were demonstrating just one step in the lost art of social graces.

I began by introducing myself in the courtyard and explaining what an honour it was to work with them all.  We then had a senior staff member demonstrate how to give a “good, firm” handshake.  And then...we practiced.  This was the most important part of the lesson - giving the teens an opportunity to practice - to feel awkward, uncomfortable, and a little silly and then...to try it again.  No one was centered out because everyone was practicing all together.

Cabins were paired up (all done in advance throughout the week so things began with same genders and ages and changed every day so that all cabins had time to intentionally interact).  Counselors introduced their own campers with phrases like “it is my pleasure to introduce you to” or “I am thrilled to have you meet”.  A game was played to help the cabin pairings learn one another’s names and, before they even entered the lodge for their first session, the campers knew more people, had had a few giggles, and had learned to ‘break the ice’.  

One of my favourite skits of the week introduced our lesson of the day.  I was fortunate to work with 4 well-seasoned senior staff members who fully understood the importance of intentional teaching and who are also, if I do say so myself, pretty darn funny people.  We ran a series of the same vignette 12 times, each time a different century, complete with very quick costume changes.  The campers saw the year change on the screen behind the actors and watched how different generations of people handled the same scenario.  Two people pass in the street, one carrying packages which she drops.  The reaction of the the other person changes with each passing year.  We began as cavemen and worked our way up to present day, highlighting Shakespearean England, 1890’s cow “folk”, and the 1950’s, just to name a few.  We saw how the greatest changes occurred in the last several decades.  The giggles were plentiful for the first 10 exchanges but not so many as we got to the 1990’s and present day.  As entertaining and thought-provoking as the skit was, the most important part of came in the debrief.  We chatted about what they saw and why they thought we, as a people, had changed.  

S.T.A.N.D. Leadership campers learning about Social Graces. 

S.T.A.N.D. Leadership campers learning about Social Graces.

 

The session continued with several more activities, the campers divided once again in those same cabin pairings, and another skit depicting our inability to communicate effectively face-to-face due to all the technology quite literally at our fingertips.  Although the Camp Director and I thought we were quite amusing, our skit did not get the laughs from the teens that we had expected.  In reflection, I think we hit a little too close to home.  The point of the skit, however, was not missed by our campers.

With the sketches and exercises out the way, it was time for some serious discussion.  Together we examined very specifically what constitutes social graces and why we think we, as a society, don’t use them much anymore, and shared concrete examples of social graces we could use starting right that minute at camp.

And, as became part of our daily routine, we took part in “World Vision” and talked about what our world would look like today if everyone used social graces.  Before leaving for their first program area of the morning, campers were asked to shake hands with the people around them and wish them a great morning.  Again, this was pretty awkward on day 1 but it got better each day and, by the end of the week, they didn’t even need to be reminded. It was pretty amazing to watch that small practice turn into such a powerful ritual.

Being purposeful with expectations of social graces was pretty new to some of these campers.  They had never shaken someone’s hand before, had never properly introduced themselves, or said hello to people they didn’t know but on this day, after just one hour of being completely intentional, things happened.

I witnessed small changes at first but, once it gained momentum, it was like a landslide.  Campers held doors open for one another, made eye contact when they spoke, offered their seats, introduced themselves to new people, used ‘please’, ‘thank you’ and ‘you’re welcome’ a whole lot, helped one another with tasks without being asked, and made sure no one felt left out.  Now camp is always a great place for people to feel ‘at home’;  I witnessed this for years as a Camp Director but this, this was different.  

Many special touches were added throughout the day but I’ll fill you in on all of those after we get through the other 4 letters!  In my next installment, I’ll take you through day 2, T - Take Responsibility for Your Own Actions. The campers sure had a lot to say on day 2.

Thank you for taking the time to read.  It was my pleasure to spend these moments with you and I wish you a wonderful day.  

Click for more S.T.A.N.D. Leadership Training articles.