Last summer I was introduced to the work of Alex Bogusky by a couple of good friends. I sat and watched some of the video's on Fearless Revolution and became re-enchanted with the world of advertising and how it connects to us who choose to do summer camp for a life.

Alex Bogusky, one of the world’s most awarded creative directors, invites the TED community to help remake and rebrand capitalism in this short film, which was awarded an Honorable Mention from TED's Ads Worth Spreading. ABOUT COMMON Benefiting people, communities, society, the environment and future generations is the new advantage in business. Common is a partnership between Alex & Ana Bogusky, Rob Schuham and John Bielenberg (Project M) Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems. http://fearlessrevolution.com/common/ http://www.ted.com/initiatives/aws/a_common_film.html video by m ss ng p eces www.mssngpeces.com music by Julio Monterrey youthfaire.com Mix by Brian Rund

A COMMON STORY from m ss ng p eces on Vimeo.

Mr. Bogusky has created - with others, a new concept - a new brand - called Common. From the Common.is site:

COMMON is all about connecting people with good ideas to like-minded creative professionals who will help launch their socially beneficial businesses. Our community is dedicated to shifting from the tired old concept of competitive advantage to a more meaningful system of collaborative advantage. We believe that a single brand with shared values can spin off hundreds - if not thousands - of progressive businesses that spread love and prosperity to all stakeholders.

I have been searching for the "future of summer camp" not just for where I am at, but for all of summer camp - as an industry. This is another puzzle piece that fits into my head and into my weekly reading.

It is an unconventional tool - but one we should all have in our heads.

Dreaming of Camp,

Joe Richards

http://about.me/yoyojoe

http://campisbetter.com/