Your summer camp newsletter is WAAAAY different

http://blog.madmimi.com/email-marketing-disobedience-six-laws-of-prop

1. share ignorance
2. tell a failure story.
3. conduct a gloriously irrelevant interview
4. take an in-depth look at a product or service you refuse to offer
5. springboard off of that which is timeless
6. listen to readers.