Using Video to Recruit Great Summer Camp Staff

Getting great people to work at your camp is an incredibly important part of a camp director’s job (keeping great staff is a bigger issue that I’ll write more about this winter).

I found this video on the recruiting page of the Canadian Foodgrains Bank (a non-profit doing amazing things for hunger issues in the developing world). Let’s look at what it does for CFB:

It gives the organization some personality - “Hey, we’re real people, with cool ideas, who can sort of draw.”
It shows off the true spirit of the place - you understand from the video that this is a faith-based organization that is focused on bringing food to those who don’t have enough. We now know their values
It allows the people of CFB to express themselves- by not “enforcing” a company line but allowing the people to write their own answers this video shows off the uniqueness of all of the people who work there
It shows (not tells) us that this is a national organization - this also adds value to a potential recruit by demonstrating that there are people from across the country involved.
It’s FUN - good music, personal pictures, people laughing and smiling.

I’d love to work there.

Your Recruiting Task:

Ask your staff to send you a photo from their webcams at school, their phones when visiting cool places or their cameras at home answering this question: How does Camp _______ make the world a better place?
Take a half an hour and put it together in iMovie.
Place it on your website under staff recruiting.

I bet you’ll be surprised at how creative they can be!

How is your summer camp using all of the tools available to recruit the best possible staff?