Tony Hsieh, the visionary CEO of @Zappos, put out a great book this spring called Delivering Happiness (Jenn wrote about it here, on TheCampDirector.com).
The idea behind the book is two-fold: 1) Telling Tony's life story and, 2) talking about how Zappos got started with it's customer service focus.
There are lots of great stories to inspire camp directors to focus their camp culture on customer service and being remarkable but I loved this little clip that illustrated Zappos' thinking about hiring different (click on the picture for full-sized scan) .
What Questions Do You Use in An Interview to Find the Right People?